Thursday, 10 May 2012

About Neville Brody


 Neville Brody was born in 23 of April 1957 in London, England. He grew up in Southgate, a suburb of North London. In 1975 he studied painting at the Hornsey School of Art and at the London College of Printing (LCP) in 1976-79 where he is now a visiting Professor.
Following his time at LCP, Brody joined Rocking Russian, creating a number of record covers and that was when he first appeared into the public eye through his record cover designs and at the British independent music scene; before joining Stiff Records in 1980. At Stiff Records, Brody continued to push visual boundaries and break new creative ground. Recognition for this work at Stiff led to him becoming art director at Fetish Records, an independent label, where he produced some of his most notable projects and iconic work (in particular a body of work for Cabaret Voltaire and industrial post-punk band 23 Skidoo).

Neville Brody is perhaps the best known graphic designer of his generation. As the Art Director of Fetish he began experimenting with the beginnings of a new visual language that consisted of a mixture of visual and architectural elements. Later he was able to put these ideas into practice and to set new precedents through the innovative styling of The Face magazine (1981-1986). It was his work on magazines that firmly established his reputation as one of the world’s leading graphic designers. In particular, his artistic contribution to The Face completely revolutionised the way in which designers and readers approach the medium. Though Brody rejected all commercialisation of his graphic style, his unique designs soon became much-imitated models for magazines, advertising and consumer-oriented graphics of the eighties. Later on he took this a step further and began designing his own typefaces, thus opening the way for the advent of digital type design. His pioneering spirit in the area of typography manifests itself today in such projects as FUSE, a regularly published collection of experimental typefaces and posters which challenges the boundaries between typography and graphic design.

Neville is a Graphic designer, art director, type designer, brand strategist. In 1981-1986 he turned to be the Art director of the English magazine “The Face”.Working there until 1986, when he moved to men’s style and lifestyle bible, Arena. In 1983-1987 he designed the London Program magazine “City Limits”.



While working for Arena in 1987-1990 he embarked on a completely opposite course, using minimalist, non-decorative typography for a time before returning to his expressive visual style which he now began propagating with the aid of computers. In 1987 he founded The Studio in London, and his unusual computer-generated designs received a great deal of recognition, especially abroad. His work has been commissioned by such major organisations as Berlin’s Haus der Kulturen der Welt, Greenpeace, Japanese companies Men’s Bigi and Parco, the Dutch Postal Service, the German cable channel Premiere and Austria’s ORF TV channel. Today, Neville Brody’s work focuses largely on electronic communications design. His contributions to the world of graphic design and digital typography are absolutely invaluable. Often referred to as a “star typographer”.

The Architectural review magazine wrote about Neville Brody that a new spirit a new wave and a new romantism is being created from Brody and because of him there is a new style in Graphics.  The magazine was published in August 1986.



In April 1988 the V&A Museum (London) held an exhibition of his work to accompany his first monograph, The Graphic Language of Neville Brody, which became the world’s best selling graphic design book. The exhibition toured extensively in Europe and Japan. 




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